Building a Digital Marketing Strategy for Brick-and-Mortar Businesses: How Design Wizards Helps You Grow

You've got the foot traffic...but what happens when those feet stop walking in the door?

Before launching any marketing effort, it’s essential to know who you're speaking to. This includes both your local community and potential customers searching online. We help you identify:

• Who your customers are—their demographics, needs, and buying behaviors.
• Where they’re located—so your business ranks in local searches.
• Which platforms they use—whether Google, Facebook, Instagram, TikTok, or others.

At Design Wizards, we turn this information into actionable insights to guide your messaging, visuals, and marketing priorities.

For most customers, your website is the first introduction to your business. That’s why Local SEO is essential. It ensures people in your area can easily find you online. Design Wizards can optimize your online presence through:

• Google Business Profile Setup & Management: We ensure your listing is complete, updated, and optimized for visibility.
• Local Keyword Optimization: We research and integrate local search terms to improve rankings (e.g., “Bismarck florist,” “best coffee in Mandan”).
• Mobile-Friendly Website Design: We design fast, responsive, modern sites that convert local searchers into visitors.
• NAP Consistency: We audit and align your Name, Address, and Phone Number across all online directories.

With these enhancements, customers can find you faster and trust your business more.

Social media remains one of the strongest tools for connecting with local customers. Design Wizards supports you by:

• Creating content calendars that highlight promotions, behind-the-scenes moments, seasonal events, and customer stories.
• Managing engagement so customers feel heard and connected.
• Using location tags and hashtags to boost visibility among nearby users.
• Running contests or giveaways to build excitement and encourage store visits.

We help turn your social followers into real-world customers.

Email is one of the most cost-effective ways to build customer loyalty, and many brick-and-mortar businesses underutilize it. Design Wizards can help you:

• Build and grow your email list through your website and in-store promotions.
• Segment your audience so messages feel relevant and personalized.
• Create automated campaigns for exclusive deals, events, reminders, and more.
• Personalize emails using customer data to increase engagement and repeat visits.

Our email strategies keep your brand top-of-mind and encourage return shoppers.

Paid advertising is one of the fastest ways to reach new customers, especially those right in your neighborhood.

Design Wizards creates and manages:

• Google Local Search Ads: Appear at the exact moment people search for what you offer.
• Facebook & Instagram Ads: Hyper-targeted by location, interests, age, and behavior.

We ensure your ads reach the right people at the right time to drive both store visits and online engagement.

Even if your business is primarily in-person, offering digital convenience can significantly increase revenue and improve customer experience. Design Wizards can help you businesses implement:

• Online ordering systems for restaurants, cafés, and retail shops.
• Booking and reservation tools for salons, spas, medical offices, and service providers.
• Integrated payment options to streamline the customer journey.

These digital tools make it easier for customers to buy from you — anytime, anywhere.

Digital marketing only works if you measure what’s effective. Our team monitors and interprets key metrics such as:

• Website traffic and local search performance
• Social media engagement and follower growth
• Email open and click-through rates
• Ad conversions and ROI

Design Wizards provides clear reporting and ongoing adjustments to keep your strategy performing at its best.

Your in-store and online strategies should work together, not separately. We help you:

• Promote in-store events and offers online
• Use in-store signage to increase reviews, followers, and email subscribers
• Create cohesive branding across your website, social platforms, and physical location

When your online presence supports your in-store experience (and vice versa), your brand becomes stronger and more memorable.