How Secure Is Your Website? A Quick Checklist for Small Business Owners

April Marckini • August 14, 2025

Just like you lock your doors, your website should be locked to prevent harmful actions!

While a professional design and user-friendly experience are crucial, website security is just as important. A breach can lead to loss of customer trust, financial damage, and even legal consequences. As a small business owner, it's essential to ensure your website is secure. But how can you tell if your website is adequately protected? Here’s a quick checklist to help you assess your website’s security and take the necessary steps to protect it.

1. Check for HTTPS and SSL Certification

One of the most basic security features for any website is HTTPS (Hypertext Transfer Protocol Secure), which ensures that any data exchanged between a user’s browser and your website is encrypted. Websites with HTTPS are more secure and trusted by both users and search engines. You can spot a secure site by looking at the URL in the address bar—if it starts with "https://", your site is using HTTPS.


Additionally, HTTPS requires an SSL (Secure Sockets Layer) certificate, which is what encrypts the data transferred between your site and its visitors. If your website lacks HTTPS or an SSL certificate, it’s a clear sign that your site may not be secure. Most modern browsers, like Google Chrome, will show a "Not Secure" warning next to your website’s URL if it lacks SSL, which can scare off potential customers.


What to do: Ensure your website uses HTTPS and has an up-to-date SSL certificate. If you're unsure, you can check by looking for the padlock icon next to your website's URL or use a free online SSL checker. When you choose to build a website with Design Wizards, we always include SSL certification!

2. Update Software Regularly

Whether you’re using a content management system (CMS) like WordPress, Joomla, or Drupal, or building your site from scratch, keeping your website’s software updated is a crucial step in maintaining security. Software updates often contain patches for vulnerabilities that could otherwise be exploited by hackers.


Outdated plugins, themes, or CMS versions can leave your site exposed to malware, data breaches, or other malicious attacks. Many cyberattacks target vulnerabilities in outdated software, so it's important to stay on top of updates.


What to do: Regularly update your website’s software, including the CMS, plugins, and themes. Enable automatic updates if your platform supports them, and always check for updates after significant releases. If this sounds like too monumental of a task, have no fear! Contact Design Wizards today and let us build you a new website, with security in mind. We take care of all of these tedious updates, so you never even have to lift a finger!

3. Use Strong, Unique Passwords

Weak passwords are one of the most common entry points for hackers. If you’re using simple or commonly used passwords for your website’s admin panel or hosting account, you’re leaving the door wide open for cybercriminals.


Strong passwords should be complex and unique, combining uppercase and lowercase letters, numbers, and special characters. Using the same password across multiple sites also poses a risk—if one site is compromised, all your accounts could be vulnerable.


What to do: Use a password manager to generate and store strong, unique passwords for all your accounts. For critical accounts like your hosting and CMS admin, enable two-factor authentication (2FA) for an added layer of protection.

4. Secure Your Hosting Provider

When it comes to protecting your website, your hosting provider plays a critical role. At Design Wizards, we also ensure your website is hosted on secure, reliable infrastructure that shields your business from cyber threats. Weak or outdated servers can leave your site vulnerable to attacks like malware infections, DDoS assaults, and data breaches. That’s why we provide hosting environments fortified with enterprise-grade firewalls, automatic malware scanning, SSL encryption, and real-time threat monitoring.


We also take account access seriously. With Design Wizards, access controls are in place to ensure only authorized users can log in, and we guide clients through setting up strong credentials and secure login protocols.


What we recommend: Choose a provider like Design Wizards, with a proven track record in web security. We offer features like daily automated backups, malware protection, and secure SSL certificates—all included in our hosting plans. And unlike traditional shared hosting that may expose your site to risks from other users on the same server, we offer customized hosting solutions that isolate and protect your digital assets.


5. Implement Regular Backups

Website backups are crucial in case your site is hacked, crashes, or encounters a technical issue. Without a backup, you could lose all your content, customer data, and even your SEO rankings. Having regular backups ensures that you can quickly restore your website to its previous state in the event of a problem.


Automating backups ensures you don’t forget to back up your site regularly. You should store your backups in a secure location, such as an off-site cloud service or an external hard drive.


What we do: Our web platform sets up automatic daily or weekly backups of your website, including databases, files, and images. In the rare instance your website does go down, a backup will always be available.

6. Monitor Your Website for Malware

Malware is malicious software that can infect your website, steal data, and damage your reputation. Hackers can inject malware into your site through vulnerabilities or outdated software, allowing them to take control of your website or gain access to sensitive data.


Regularly scanning your website for malware can help you detect threats early and address them before they cause significant damage.


What we do: Design Wizards uses security plugins or third-party services to monitor your website for malware. We offer malware scanning, firewall protection, and alerts if they detect any suspicious activity.

8. Monitor and Limit User Access

If you have multiple people managing your website, it’s important to monitor and control user access to the backend of your site. We certainly understand wanting numerous members of your team to be able to access their own areas of the website, but keep in mind that too many cooks in the kitchen can quickly lead to chaos, especially where your website's security is concerned. Make sure you assign specific roles to each user with only the necessary permissions to perform their tasks. This minimizes the risk of accidental or malicious changes to your site.


For example, an editor or content creator doesn’t need access to your site’s admin settings. Similarly, limit the number of people who have high clearance or admin privileges.


What we do: Design Wizards can help you manage who on your team has permissions to access and edit content on your website. If needed, we can remove access for users who no longer need it, and ensure that each user has the appropriate level of access based on their role.

9. Keep an Eye on Analytics and Activity Logs

Your website’s analytics and activity logs provide valuable insight into what’s happening on your site. Monitoring these logs can help you detect unusual activity, such as a sudden spike in traffic, repeated login attempts, or unfamiliar IP addresses. These may be signs of a security breach or an attempt to hack into your site.


What we do: If you have a website with Design Wizards, we set up website activity logs and monitor your analytics for any signs of suspicious activity. You will receive this report monthly in order to gauge the level of activity your website has had. We regularly check for failed login attempts, unusual user behavior, or traffic spikes that could indicate a cyberattack.

Keep your website secure and safe!

Website security is not something to take lightly. As a small business owner, your website is an essential part of your brand and customer trust, and ensuring it’s secure is a key responsibility. By following this checklist, you can identify areas where your website may be vulnerable and take proactive steps to secure it. From ensuring HTTPS and SSL certification to using strong passwords and monitoring for malware, these practices will help protect your site from potential threats, keeping both your business and customers safe in the digital landscape.

Person holding phone with digital AI heads and circuit board overlay.
September 18, 2025
Have you ever asked a question to ChatGPT, Google, or Siri and gotten a quick answer — not a list of websites? That’s the future of search. And if your business isn’t part of those answers, you’re missing out on customers. At Design Wizards, we help small businesses stay visible in this new world of AI search. The key? Something called GEO — and no, you don’t need to be tech-savvy to understand it. What Is GEO? GEO stands for Generative Search Engine Optimization . It’s a new way to make sure your business can be found — not just in Google, but in AI tools like: ChatGPT Google’s new AI-powered search results Bing Copilot AI assistants in phones, cars, voice devices These tools don’t show the usual 10 blue links anymore. Instead, they summarize answers . GEO helps your website be one of the sources they use — or even the business they recommend. Why Should You Care? People are using AI to find businesses like yours They're asking things like, “Who’s the best plumber near me?” or “Where can I get cupcakes delivered in [my town]?” You want the AI to name your business. The rules of search are changing Traditional SEO (Search Engine Optimization) helps you show up in Google listings. But GEO is how you show up in AI answers . That’s what’s next. It builds trust When your business shows up in AI-generated answers, it looks more trustworthy — and more professional. You don’t want to be invisible If your competitors are doing this and you’re not, that’s business you’re losing. How Design Wizards Helps You Show Up We’ve designed our GEO service to make sure AI tools can understand and use your website — even if you don’t have a clue how it all works. Here’s what we do behind the scenes: ✅ Make your content easy for AI to use We write and format your website content in a way that helps AI tools pull out answers and details. ✅ Add clear info about your services, location, and team We organize things so it’s obvious what you offer, where you’re located, and who you are — so there’s no confusion. ✅ Include helpful summaries and FAQs We can add quick summaries, FAQs, and how-to sections — which AI tools love to use in their answers. ✅ Give AI tools “permission” to use your content We adjust your site settings so the right tools can read your pages (and avoid the ones you don’t want shared). ✅ Fix errors and avoid mix-ups Sometimes, AI tools mix up businesses — we make sure your identity is clear and consistent everywhere. What Does GEO Look Like in Action? Here’s a simple example: Someone asks ChatGPT, “Where can I get a windshield replaced near Alexandria?” With GEO in place, ChatGPT can say: “You can try ClearView Glass on Main Street — they offer mobile replacements and have great reviews.” It knows who you are , what you do , where you are , and how to recommend you . That’s the power of GEO. Do I Still Need SEO? Yes — and good news: GEO and SEO work together . SEO helps you rank well in search results. GEO helps you be part of the answer in AI-generated summaries. If you’ve already invested in SEO, GEO builds on that and keeps your business visible as search keeps changing. Don’t Worry — We Handle the Tech You don’t need to learn a new system, buy any software, or do anything complicated. When you work with Design Wizards, we: Review your site Make the necessary upgrades Keep things running smoothly as search technology evolves When we build sites , we make sure they are SEO and GEO optimized from the start and provide ongoing updates as part of our packages . Ready to Be Found by AI? AI isn’t the future — it’s already here. Let’s make sure your business shows up. 🔗 Learn more about GEO websites at Design Wizards 📞 Or just reach out — we’ll explain everything in plain English.
Man and woman in hard hats build
By April Marckini September 10, 2025
WAIT! Before you put on that tool belt and start building your own website...let's talk first.
September 5, 2025
SEO never sleeps—and now there’s GEO. Want to keep up?

★★★★★

Great to work with!  Awesome experience!  Highly recommended!

Meri T

★★★★★

Knowledgeable, professional management and staff!

Ben Ehrmantraut

★★★★★

The team at design wizards takes care of my website needs with ease. Very friendly and professional staff

Mitch Lennick

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